Exploring International Market Opportunities for Greggs
This project focuses on designing a comprehensive market entry strategy for Greggs, a leading UK bakery chain, to expand into Malaysia. As part of my International Business module, this project received a First-Class grade (85%), reflecting the rigor and quality of the analysis. By examining the cultural, economic, and competitive landscape of the Malaysian market, I developed a strategic plan that aligns with Greggs’ brand values while catering to local consumer preferences.
Through this analysis, I aimed to provide actionable insights on how Greggs could successfully position itself in a new and diverse market, balancing global branding with local adaptation. Below is a detailed breakdown of the project’s findings and recommendations.
This section provides a summary of the findings and strategic recommendations from the project.
Click below to view the full report.
Report Feedback
"An academically rigorous and well-structured report that integrates critical analysis with practical recommendations, making it a joy to read."
— Assessor Comments
"The marketing strategy was particularly impressive, with a clear focus on localization and cultural sensitivity to create a competitive edge."
— Assessor Comments
"Sophisticated use of data, graphs, and literature to support arguments, demonstrating an advanced understanding of market entry strategies."
— Assessor Comments
"A highly persuasive and well-researched report that highlights your ability to identify opportunities and build strategies around them."
— Assessor Comments